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The Y2K campaign, under the narrative 'Rooted in Running, Remastered for Style,' celebrated individuality through athletes and products that transcend fleeting trends. The campaign featured the Vomero Roam and V2K GTX models, blending classic silhouettes with fresh perspectives. The core message encouraged bold self-expression, effortless style, and the confidence to prioritize comfort.
Campaign highlights
+44% total Sell Trough
