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To celebrate the brand's 40th anniversary and commemorate the history of Jordan, we launched the “Unbannable” campaign, including an exclusive celebration in Dionysos Store. This initiative aimed at inspiring the next 40 years of greatness by connecting and co-creating the future with new generations of loyalists, while honoring the brand's legacy, culture, and community. The campaign also featured the highly anticipated launch of the AJ1 Black Toe.
Campaign highlights
+64% total Sell Though & +90% Sell Through AJ1 Black Toe
+100 voices and athletes attended 40 YOG Celebration
+3.9M views
