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SU26 was a season driven by product innovation, bold street culture, and unmatched passion. In Football, we led with pure emotion marking Nike's return to Argentine football alongside Racing Club, ignited global energy with the World Cup 'Rip the Script' campaign, and reclaimed the streets through the TOMA tournament. Beyond the pitch, we elevated our communities with a 3-day Santiago Marathon experience, and merged performance with gym culture by partnering with Inner Fest. Finally, we expanded our retail footprint by opening our first NSO location in Neuquén.
Let’s dive into the highlights!
hello,
SP26 was a season defined by pinnacle product innovation, bold cultural narratives, and elevated retail experiences. In Football, we led with emotion and style, igniting national pride through the Uruguay WC jersey launch, while also connecting sport and street culture through the Hollywood Keepers Collection . In Running, we pushed the boundaries of performance by launching the Vomero Premium. We culminated the season by strengthening our regional footprint and community connections with the reopening of our Alto Palermo Rise 2.0 flagship, celebrating across all categories and officially kicking off the 2026 Nike Run BUE season.
Let’s dive into the highlights!
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HO25 was a season of cultural impact and product leadership. In Football, we drove performance with the Phantom 6 launch and connected with culture through Next Gen Football, featuring Trueno and Leandro Paredes, Kicks & Fest, and the sponsorship of El Infierno. In Running, Power of Choice simplified cushioning innovation across Pegasus, Vomero, and Structure. We closed by expanding regionally with the NSO Uruguay opening and celebrating with our communities. Let’s dive into the highlights!
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FA25 was a season defined by major product launches and dominant athletic performance. We led the running conversation with the Vomero 18 'Colossal Cushioning' launch, which culminated in a massive 21K Takeover in Buenos Aires. Football reached new heights as we executed the highly anticipated AUF Kit Launch in Uruguay and hosted a moving Copa América Farewell event for the Argentina Women's National Team. Finally, we significantly expanded our consumer reach by opening two new doors—NSO Palmas de Pilar and NSO Nuevocentro in Córdoba. Let’s dive into the highlights of FA25!
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SU25 kicked off with the global celebration of Air Max Day, with the Maxxed Out campaign, featuring the new Air Max DN8.
We continued to fuel football with the exciting Mad Energy Pack, and our focus on Training was amplified through the
introduction of The Icon and 24.7 collections, leveraging our expert trainers, key voices, and athletes to inspire and
connect with our community. Additionally, we began our journey towards the Buenos Aires Half Marathon, launching the
'Road to 21K' program for the Nike Run Buenos Aires running community.
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SP25 marks the start of a new year, fueled by the return to sports and the pursuit of 2025 athletic goals. To support this energy, we kicked off the season with an exciting Football campaign - Mad Voltage Pack - and continued to build our strong community, now amplified by the launch of our dedicated Running platform.
We also celebrated a major milestone - the 40th anniversary of Jordan - and further enhanced our consumer experience with the reopening of NVS Barracas under the Unite concept. Let's dive into the highlights of SP25!
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We closed the year with a strong HO24 season. We highlighted Running, Football, and Sportswear stories, celebrated with our grassroots community, and expanded our reach with three new store openings. Explore the highlights of HO24!
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FA24 was an exciting season in Argentina where we were able to elevate running, football & lifestyle stories and also, work in two big store openings. Please click here & dive into FA24 Argentina!
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SU24 was an exciting season for Argentina & Uruguay. With four seasonal stories, an e-commerce launch and a store opening, we managed to impact the local consumer in all possible ways.
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During HO23 in Argentina, we elevated our two priority Fields of Play: Football, with the launch and celebration of Mercurial XXV & Running, with the new “Run your Run” concept.
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FA23 was an important season in Argentina, leveraging WC23, the 40th Anniversary of the iconic Pegasus & Pumas, we managed to reconnect with the local consumer, kicking off a long-term journey & commitment to them.