MEDIA
The digital ecosystem focused on key platforms like META, YouTube, TikTok, Google Programmatic, and Mercado Ads to maximize reach and impact with relevant audiences. Content was also developed in collaboration with Futbolsites, featuring professional players. The campaign's visibility was further amplified through out-of-home placements.
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ENERGY
The Mad Voltage launch used three activations: social content with creators and pros, a live trial event at Unicenter Mall with influencers and athletes, and a youth football event at Club Parque showcasing the boots in play.
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Furthermore, following the VegaNike* format, leading Argentine streamers Coscu and Makitonavajas, along with World Cup champion Leandro Paredes, gathered in Nike Unicenter store to experience the Mad Voltage Pack trial.
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NDDC
The Mad Voltage Pack was launched with prominent placement on both the Homepage and the Football Landing Page. The Homepage achieved a CTR of 1.95%, totaling 8,761 clicks. From its launch until the end of the season, the pack reached a total of 1,482 units sold, with a Sell Through of 45%.
NDIS
We led the execution in an Attract - Engage - Connect level with an impactful execution in Nike Unicenter, with a total ST of +55%.
To elevate the Mad Voltage launch in-store, we selected Nike Unicenter to create an exclusive space showcasing the 3BU (FTW, APP, EQP). Led by impactful Power Walls, this space communicated the three silos and highlighted the technology. Also, we created an in-store product trial space to give consumers a firsthand experience with the product.
STRATEGIC PARTNERS
We also extended the campaign through our partners Dexter and Category Specialty Templo del Futbol in an Attract - Engage - Connect level.
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GRASSROOTS TRIALS
Alongside our grassroots partners, we also brought the energy of Mad Voltage to Club Parque and Pasion & Eventos, allowing consumers to experience the product firsthand.
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