MEDIA
The primary objective of the campaign was to give visibility for the launch of the new running club and invite runners to join our platform.
Digitally, the campaign focused on META and Google PGM ads. Additionally, we amplified the campaign's reach through out-of-home presence with posters in strategic locations of city runner´s circuits.
NDDC
To introduce Nike Run BUE, we designated Nike.com.ar as the central information hub for the platform. To support this, we created a dedicated landing page featuring content about our coaches, training session schedules and registration, together with inspiring community imagery.
RETAIL
Nike Alto Palermo serves as the physical hub for this platform, offering services like lockers and clear communication that invites our consumers to run with us. Nike Alto Palermo is our HOME for this initiative, providing a dedicated space, locker facilities, parking benefits, and shopping discounts.
EXPERIENCE
The Nike Run BUE platform is built around understanding the 'Dedicated Every Day Runner' - someone motivated by mental clarity, well-being, and community in their running journey. Our strategy is to be their 365 partner, offering comprehensive support through:
- Training sessions held twice a week from our Nike Alto Palermo hub.
- Product trials.
- Benefits and discounts for members.
- In-depth product and technology education.
- Direct communication channel with Coaches and Pacers (via WhatsApp)
- Race day services.
This is all powered by 3 experienced coaches and pacers, delivering personalized training plans based on each runner's unique goals and level.
