MEDIA
More than 32 million views demonstrate sustained engagement with our anthem suggesting that people found it compelling enough to watch through.
Nearly
190,000
people clicked through,
showing solid interest
in the new narrative
NIKE.COM.AR
With a full Take over of the Home Page the campaign's powerful messaging and strategic placements and email marketing effectively captured the excitement and spirit of the Olympics driving an increase in FTW traffic and achieving a remarkable success in our elevated SKUs of the Electric Pack.
TOTAL RESULTS
68%
TOTAL SELL THRU
NIKE DIRECT
We launched Olympics in our 5 NSO Doors with the Electric Pack leading the execution in an E/C level, with a total ST of 36% and a 82% ST of Alpha Fly Next%3.
TOTAL RESULTS
82%
ST Alpha Fly Nex%3
STRATEGIC ACCOUNTS
We also had presence in our Must Win partner Doors with an E/C execution
NIKE EXPERIENCE
Throughout the campaign and under the narrative of "Winning isn't for everyone" we invited our runner's community to challenge themselves and improved their performance in different running hot spots in Buenos Aires: Puerto Madero, Parque Sarmiento, Parque Chacabuco and Palermo.
VIEW
VIDEO
+100
Consumers participate and tested our products
