Local Narrative
To inspire and also to elevate National Players, we developed a strong local narrative “Jugando Somos Más”/”Playing we are more”. This concept became even more stronger when our local voices started telling their own stories and their wishes for the future of football.
Catalysts
To cascade even more this local concept, we invited catalysts to participate in elevating “Jugando Somos Más”. To do so, we partnered with Cari Vay to make a printed T-Shirt. Cari is a local designer and illustrator who combines her personal imprint with social matters, especially those who deal with womens.
Once we developed the T-Shirt, we did seeding to our selected voices. The voices elevated not only the design but also the “Jugando Somos Más” concept.
TOTAL RESULTS
+440K
REACH
Consumer Experience
To continue elevating and nurturing the future of football in Argentina, and also, creating opportunities for women, we organized a Nike FC Session, where women could assist and train.
Click & dive into our Nike FC Session!
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VIDEO
Media Partnership
Since our local objective was to elevate Women’s Football, we partnered with two major football Media sites such as FutFem Gol & El Femenino. As these two sites are focused on Women's Football, they were present in Australia & New Zealand during World Cup 23.
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GALLERY
Nike.com.ar
Nike.com.ar was our Hub to continue elevating our local concept of “Jugando Somos Más”. Also, we developed a Experience Hub where women could enroll to participate in the Nike FC Session
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GALLERY
TOTAL RESULTS
32.78%
TOTAL SELL THRU
Nike Direct Inline Stores
This WC23 campaign was executed in an engage - connect in 13 Doors.
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GALLERY
TOTAL RESULTS
59%
TOTAL SELL THRU
