MEDIA
For the Launch of Phantom we took over the city with an aggressive OOH deployment across GBA and CABA with more than 1,280 placements. Our digital campaign encompassed both Brand and Performance Media with a strong presence across key platforms including TikTok, Meta, Google, X and YouTube.
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GALLERY
ENERGY
Five key squad members drove the campaign's momentum, each delivering a unique POV through Instagram Reels. By blending performance, style, and attitude, they tailored the narrative to their specific target audiences.
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SEEDING
NDDC
The campaign was launched with prominent placements on both the Homepage and Football Landing Page.
Our email marketing strategy was executed in two phases: it began on October 14th with a teaser subject line, "Algo tenebroso está llegando" followed by the official launch on October 16th, which reached a targeted base of 270K affinity users.
To elevate the post-purchase journey, we introduced a first-of-its-kind personalized 'thank you' email featuring Lautaro Martínez’s digital signature.
NDIS
The campaign was also brought to life across our NSO doors through a strategic Attract – Engage – Connect level. We prioritized key football locations, led by a bold, high-impact execution at Unicenter to maximize brand engagement.
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GALLERY
STRATEGIC PARTNERS
We also executed the campaign through our Category Specialty Templo del Futbol in an Attract - Engage - Connect level.
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GALLERY
