Catalysts
The HO23 local objective consisted of connecting consumers with product innovation. That’s why a roaster of local voices were selected to elevate and review the new Mercurial.
TOTAL RESULTS
+360K
REACH
Consumer Experience
To continue connecting consumers with product innovation, we hosted several Nike FC Sessions inviting consumers to participate, train and also trial the product.
To expand the invitation even more than our members, the local voices extended the invitation through their social media profiles.
Also, they shared their experiences through their profiles and encouraged consumers to participate in the sessions.
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GALLERY
Nike.com.ar
Nike.com.ar had a key role in connecting consumers to product innovation, as it elevated the product and then linked it to the hub where consumers could buy it. Also, an Experience Hub was developed, where consumers could enroll to participate in the Nike FC Sessions.
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GALLERY
TOTAL RESULTS
78%
TOTAL SELL THRU
Nike Direct Inline Stores
The Mercurial XXV campaign was executed in a full Attract - Engage Connect - execution in 13 doors.
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GALLERY
TOTAL RESULTS
76%
TOTAL SELL THRU
Strategic Accounts
Our Sporting Goods Partner, Dexter, executed the Mercurial XXV campaign in 6 doors + digital.
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GALLERY
TOTAL RESULTS
51%
TOTAL SELL THRU
