ENERGY
We hosted an exclusive breakfast for influencers and athletes to deepen their understanding of the innovation behind the Structure, Pegasus, and Vomero models. This allowed our key partners to experience the products firsthand before sharing their insights with their communities.
Following the event, the squad shared organic content focused on product education and the campaign's core messaging.
NDDC
The campaign launched as the season’s #1 priority, featuring a full Homepage Takeover to drive maximum visibility. To deepen product education, we developed dedicated landing pages for each franchise—Vomero, Pegasus, and Structure—allowing users to explore the specific benefits of each cushioning silo. This digital strategy was reinforced by email marketing campaign that reached a total database of 304K consumers.
NDIS
The campaign was also brought to life across our NSO doors through a strategic Attract – Engage – Connect level, with focus on our key Running doors.
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GALLERY
STRATEGIC PARTNERS
We also executed the campaign through our Strategic Partner Dexter and Category Specialty Run & Bike in an Attract - Engage - Connect level.
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GALLERY
CONSUMER EXPERIENCE
To bring the Power of Choice to life, we integrated a product trial program within our Nike Run BUE sessions. Runners had the opportunity to test all three franchises (Structure, Pegasus, and Vomero) during exclusive workouts specifically designed to highlight each shoe's unique technology.
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VIDEO
