Kicks & Fest

Nike joined Kicks & Fest 2025, Argentina’s largest sneaker festival celebrating urban culture, design, music and fashion. Inspired by the Total 90 relaunch, the brand created an immersive stand that brought football culture to life through the Look of Football. The space featured game zones, styling stations and workshops, blending sport and style. An exclusive ticket giveaway for Nike Members via Nike.com.ar invited high-affinity users, resulting in 25 winners attending the event.

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