RUNNING STATEMENT
Watch the recap of our local Running journey.
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VIDEO
+13 million people reached
45% ST Peg41 Volt
More than 400 consumers got out from their comfort zones in our Running Sessions
We tripled attendance to our Sessions
CBM
The influencers were the storytellers who connected our audience with the campaign's anthemic spirit, turning each message into a live experience and showing our consumers what motivated them to step out of their comfort zone.
As part of the Journey to step out of their comfort zones, our squad participated in our NRC Session Kick Off inviting our consumers to join the upcoming sessions.
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GALLERY
836.904 users Reached
ER average 8,10%
+50k content interactions
NIKE DIRECT
We made an impactfull takeover of our physical and digital destinations to bring Rebellious Devotion to life, leading the execution with unmissable and irreverent Peg 41 product and educating our consumer with the most relevant features of the shoe, achieving good results with a total ST of 45%.
1. NDIS:
2. NDDC:
1. NDIS
We built an unmissable running presence in our 5 NSO Doors with impactful executions in our 2 Must win doors and 3 scaled. As part of our consumer education plan, we started with our store athletes by inviting them to experience the campaign and trained them on the new product benefits.
2. NDDC
Every runner could experience the energy on the site for this launch with our strong POV of Winning isn’t confortable. Featuring prominently PEG 41’s innovation together with the shoe finder refresh we started educating our consumers better.
MEDIA
We amplified the new brand statement with media placements that reached them pre-during, and post-run, generating brand buzz and shifting Brand perception at scale owning the screens and streets with unmissable and broad-reaching placements that inspired and invited runners to join us.
NIKE EXPERIENCE
Throughout the campaign and under the narrative of "Winning isn't comfortable" we invited our runner's community to get out of their comfort zone and challenge themselves on different activities such as going for a run 5AM.
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GALLERY
5 Running Sessions
+480 Consumers participate and tested our products
We tripled attendance to our Sessions
