VOICES
To elevate NTKs, we partnered with Belen Negri, a local lifestyle influencer. Belen is always looking for different products that allows to express herself through fashion. That’s why we hosted a local shooting, allowing Belen to style NTKs in her own way and with her unique style.
Lucas Mata, a local Argentine stylist also participated in the shooting. He gave the whole campaign a more stylish input & merged with Belen to create amazing and original outfits to stand out the Federation Jerseys.
NIKE.COM.AR
National Team Kits were also elevated in nike.com.ar in the Home Page of nike.com.ar and also the Football Landing Page. Besides, email marketing shipments were made.
TOTAL RESULTS
56%
TOTAL SELL THRU
NIKE DIRECT INLINE STORES
This campaign was executed in an Engage - Connect level in our Nike Direct Stores.
VIEW
GALLERY
TOTAL RESULTS
40%
TOTAL SELL THRU