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Through the lens of Reimagine Victory, Argentina launched the Pumas National Team Kit for Rugby World Cup ‘23.
“Determinación Infinita (Infinite Determination)” was our local narrative to elevate the National Team Kit and also the National Rugby Team.
We executed two different Media Strategies in this campaign. A conversion campaign, with the intention of driving traffic to our nike.com and a Brand Media campaign, to elevate our local concept of this launch.
Conversion Campaign Results
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Brand Campaign Results
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