Catalysts
To elevate and communicate the new Pegasus, we elevated with our local voices the historical journey of this iconic shoe. To do so, we partnered with Cami Camila, a local artist who developed a content that helped us review the story of the shoe in a more original an interactive way.
Media Partnership
For executing Pegasus 40, locally we aligned with two Major Media Outlets such as Todo Noticias and Infobae. Todo Noticias created social media capsules for running tips and bests practices for running a Marathon. And Infobae did a full review of our Pegasus 40 shoe.
Consumer Experience | Voices
To celebrate this 40th Anniversary, we hosted a celebration in our Nike Alto Palermo Store. Our selected voices helped us spread the voice and invited our consumers to participate in the event.
VIEW
VOICES
Consumer Experience | Peg Shop
The celebration started in our Peg Shop, where runners could experience the product trial with Pegasus 40. Also, they could customize their shoes before heading to running. After this, we started with the run. Click here and find out more about this celebration!
WATCH
VIDEO
Consumer Experience | 21k Marathon
To continue bonding with Correr Ayuda, our Run Crew, we took over their place at the 21K Marathon of Buenos Aires. Pegasus was present in this important sporting moment.
WATCH
VIDEO
Nike.com.ar
Nike.com.ar was our Hub to elevate and communicate the new Pegasus.
TOTAL RESULTS
+34.6%
TOTAL SELL THRU
Nike Direct Inline Stores
Pegasus 40 was a full Engage, Attract & Connect campaign in 13 Doors.
WATCH
VIDEO
TOTAL RESULTS
47% ST
TOTAL SELL THRU
Strategic Accounts
Pegasus 40 was also executed in our Sporting Goods Partner, Dexter. The campaign was executed in 4 Doors and Digital, being a full Engage, Attract & Connect execution.
DEXTER
GALLERY
TOTAL RESULTS
4% ST
TOTAL SELL THRU
