MEDIA
The campaign was driven by a fully digital strategy that brought three main stories to life: Anthem, NTK, and Mercurial. For the Anthem, we focused heavily on branding, elevating the narrative across YouTube, Meta, and TikTok, highlighted by a high-impact YouTube Masthead execution. For NTK and Mercurial, we implemented a full-funnel strategy combining branding and performance. A key milestone was creating a dedicated NTK landing page on Mercado Libre, supported by a robust media mix that included Meta, Google, TikTok, Programmatic, and X—a platform specifically chosen to connect with its massive volume of football-related conversations.
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GALLERY
ENERGY
To drive both depth and scale, we structured the campaign around two distinct content groups: Makers (Valen Lopez and Federikita), who produced custom, highly creative content to react to and detail the Anthem, and Reactors (Pablo Nonis, Cedrola, Markito Navaja, and Santi Argibay), who amplified the master "Rip the Script" asset published by Nike Football through reposts.
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SEEDING
NDDC
The priority launch was driven by complete Homepage and Football Landing Page takeovers, alongside a broad email marketing campaign. The Nike.com.ar platform also played a key role by hosting reactive content to highlight standout Argentine Nike athletes throughout the tournament.
NSO
In our NSO locations, the campaign was deployed to deliver a full attract, engage, and connect experience.
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GALLERY
Partner Marketing
We drove the campaign focusing on the engage and connect levels, with a special emphasis on our category specialty partner, Templo del Fútbol.
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GALLERY
