SANTIAGO DE CHILE MARATHON
To continue supporting our communities and athletes, we invited athletes, key voices, and running teams to participate in the Santiago Marathon. The 3-day experience allowed them to engage in an Athlete Panel, an Anti-shake Out run, and exclusive pre-race activities. Through our voices and creators—such as Juja Dalton, Guada Casa, Coco Fitz, and Kiguelmat—alongside running teams, we were able to amplify the event's energy and digital reach. Finally, the results of our local athletes were outstanding: Belén Casetta secured 1st place in the 21K race, while Florencia Borelli achieved a remarkable 2nd place in the 42K marathon.
INNER FEST
In order to continue building deep connections with the Training community, Nike sponsored the first edition of Inner Fest, a fitness festival that combined movement, community, and brands that are currently setting the pace for wellness and lifestyle in Buenos Aires.
Led by Nike Trainer Manu Galdu, the event brought together over 500 attendees for a full day of experiences that combined training, yoga, and wellness experiences.
As main sponsor, we had full event presence with an immersive Metcon 10 brand space. We created a dedicated Training Box where over 300 consumers tested the innovation through exclusive strength challenges designed to showcase the shoe's gym performance.
We shared Inner Fest vibe in social media through the lens of Juja Dalton, Guada Casá, Coco Fitz, Sol Repetto, Magda Pusso and Fio Caviglia, who joined the experience and generated content.
