MEDIA
Our media strategy focused on Performance Media, specifically designed to drive qualified traffic and optimize campaign
effectiveness.
ENERGY
This season, we casted our roster focusing on voices that specifically:
- Engaged Gen Z
- Embody inspiration for our consumer target
- Are aligned to the messages and values that we wanted to elevate through them
- Develop aesthetic and engaging content.
To onboard them to our campaign, we gathered all our voices, trainers and product specialists on an educational
breakfast, provided key products, and invited them to an immersive experience resulting in a content creation instance.
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SEEDING
NDDC
The Icon & 24.7 were launched with prominent placement on the Homepage and Womens Landing Page.
The Homepage achieved a CTR of 1.68%, totaling 3,918 clicks. From its launch until the end of the season, the pack
reached a total of 800 units sold.
NDIS
We led the execution with The Icon in an Attract - Engage - Connect level with focus in Nike Alto Palermo & Nike
Galerias Pacifico. 1600 units sold..
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GALLERY
TRAINERS KICK OFF
With the objective of generating energy and brand positioning within the fitness world we designed a comprehensive
experience aimed at leveraging our trainers and product, and empowering our female community. As part of the invitation,
we seed all our guests with styled key pieces from The Icon collection to experience a high-impact Training Day event at
Palermo's Rosedal, where participants engaged in three immersive blocks combining technique, inspiration, and community.
Nike coaches Manu Galdu, Marina Ahumada, and Micaela Pichniy led master fitness, high-energy dance, and body-connection
yoga classes, respectively.
Taking into account that this was a business driven initiative, we gave our training voices a 15% discount as a benefit
to share with their communities to access Nike products: using the event as an appealing content and the discount as a
hook to convert, creating a big interest in consumers with great business results and amplification across social media:
- More than 230 consumers used this benefit and bought Nike products
- NDDC sold 478 units in less than one week increasing Wmns Fitness sales 44% compared to Previous Week.
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VIDEO
