VIEW
VIDEO
As part of the Nike Run BUE service platform, in May we launched the Road to 21K program to support our community in
preparing for the Buenos Aires Half Marathon. Today we have reached almost 900 consumers as part of the "Nike Run - 21K"
WhatsApp community who are receiving weekly training plans.
Since the program began, an average of 180 consumers are attending our weekly running sessions. Additionally, we also
initiated an employee program for the 21K, attracting 30 participants.
