VIEW
GALLERY
Continuing with our commitment to expand the business, in SU24 we launched the nike.com.uy site to serve our consumer in Uruguay, providing the best service, assortment and innovation.
The main message we used was: Your Direct Access to the best of Nike, and as a secondary line we used: The best of Nike for your best version.
The launch took place on May 2nd.
Our objective consisted of creating awareness of the launch. We elevated the key benefits of purchasing in Nike.com.uy: deliveries across the whole country, fast deliveries, the best innovation and the best financing. We selected the best placements of Montevideo city to do so, together with an agressive digital strategy for the whole country.
Performance Media Plan was developed as well to elevate specific models selected according to the best innovation and the most trendy ones.
Results:
+0M
IMPRESSIONS
+0K
CLICKS
+0%
CTR
+0M
REACH
