MEDIA
The Media strategy was mainly focused on continuing educating consumers on the specific functionalities of Nike's core running silos (Pegasus, Vomero and Structure), through Meta, Tik Tok and DV360. Other key amplifications included a streaming collaboration with Diego Leuco on "Resumido" (generating over 60K views and 15K concurrent users) and high-impact Out-of-Home placements across Buenos Aires.
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GALLERY
ENERGY
Along with our key voices, we continue to educate on product innovation and Running silos. For the Vomero Premium launch, we executed a very sharp strategy: we chose five technically-vetted running ambassadors to perform a product education initiative for this product. The strategy focused on a deep dive into the model's innovation stack—featuring ZoomX foam and dual Air Zoom technology—to highlight its superior cushioning for recovery and long-distance training.
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SEEDING
NDDC
The campaign launched as a priority, featuring a complete Homepage and Running Landing Page Takeover to drive maximum visibility. To build momentum, we executed an Early Access phase with the Nike Run BUE community and targeted mailings, resulting in 29 units sold (17% ST) and new member registrations on .com. This strategy was further reinforced by a broader email marketing campaign that reached a database of 158K members under the subject line "A New Era in Running".
NSO
We executed Vomero Premium at our high impact doors, Alto Palermo and Unicenter. Additionally, we maintained seasonal momentum across the remaining fleet through a product refresh of the Pegasus, Vomero, and Structure franchises.
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GALLERY
