NIKE RUN BUE KICK OFF
In the context of the Alto Palermo store reopening in its new Rise 2.0 format, we hosted the official Kick Off for Nike Run BUE 2026. For this milestone activation, we invited prominent athletes and standout cultural voices to pace and accompany local runners, all experiencing the run utilizing the new openings Premium.
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A high-impact "full-squad" digital activation leveraged key cultural voices across four sports and Jordan to drive brand heat. By integrating creators into category-specific experiences—such as the Run BUE kickoff heroing the openings Premium and exclusive wellness sessions—the initiative successfully generated 5.9M impressions and a strong 1.81% engagement rate.
Manu Ginóbili Interview
To highlight the store's new exclusive Jordan Destination, renowned journalist Diego Leuco conducted an in-depth interview with basketball legend Manu Ginóbili. Amplified through a long-form feature on YouTube and high-impact clips on Instagram, this authentic, authority-led storytelling achieved 1.5M impressions and an exceptional 5.9% engagement rate.
Air Max Workshop
On March 25th, we celebrated the legacy of Air by hosting an immersive experience for the local sneakerhead community.
The centerpiece was an exclusive collaboration by Matias (Flash Design), who fused the iconic Air Max 95 'Big Bubble' with the legendary T90 in a high-end custom piece.
Beyond the unveiling, guests engaged in a hands-on custom workshop, bringing their own visions to life.
To round out the experience, we curated a community-led 'Air Max Archive' exhibition, seamlessly bridging the gap between historical storytelling and modern innovation.
