ALTO ROSARIO
We opened Alto Rosario on October 16th—the first owned store outside of Buenos Aires —expanding the brand's presence and serving consumers in key regions of the country.
To celebrate this opening, we curated a guest list of key influencers: football-focused streamers and content creators who energized our challenges with their playful approach, and lifestyle voices (fashion and art content creators from Rosario) who highlighted our top looks.
vlog Coscu with 375K views.
Total of 2,115,700 social media views.
NUEVOCENTRO
We launched Nike Nuevocentro on November 28th, bringing Uruguay its first Unite concept store. Located in a high-traffic area of the shopping center, this store elevates the consumer experience and provides best-in-class service. To celebrate the opening, we did a takeover of a space in the shopping center, featuring cross-category activities for the whole family, along with appearances by athletes and influencers.
GALERÍAS PACIFICO
We opened Nike Galerías Pacífico on December 17th, in one of Buenos Aires’ most iconic shopping malls, known for its historic architecture, cultural significance, and prime location in the heart of the city. To celebrate the opening, we collaborated with ArtLab to create an elevated consumer experience through the fusion of art, music, and technology.
We also invited twenty-one carefully selected guests, representing urban fashion, content creation, photography, streaming, athletics, sneaker culture, and the arts.
60 pieces of content generated (52 stories, 2 reels, 2 Instagram posts, and 4 TikToks).
