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Kicks & Fest, Argentina's premier sneaker event held at Complejo Art Media, provided the perfect backdrop for connecting with our consumers across key territories: fashion, design, sneaker culture, content creation, and entertainment. Our interactive booth celebrated the legacy of Air, showcasing both the iconic franchise and the groundbreaking Air Max DN. Attendees experienced the evolution of Air firsthand, engaging with interactive elements that brought the technology to life. To amplify this connection, we invited influential voices from these communities—fashionistas, content creators, bloggers, artists, and sneaker lovers—to experience the Air Max DN firsthand, sharing their passion and insights with their followers.
Results
63.755 users reached in 2 days
+48 stories in social media
+450 people were part of Air Max DN experience in two days.
