Catalysts
To continue creating community, occasional & core runners were invited to join the campaign to share their own experiences. This mix of occasional & core runners created a supportive community where the one that runs, helped and gave tips to the ones who wanted to start running.
Consumer Experience
This season we also served our consumers with NRCs sessions in our Alto Palermo Store. Also, trial & education sessions were developed in these NRCs, giving consumers the experience of trying our product and also understanding its technology.
To elevate and expand the invitation to these running sessions, our voices invited consumers to participate, encouraging them to run.
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GALLERY
Nike.com.ar
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GALLERY
TOTAL RESULTS
45%
TOTAL SELL THRU
Nike Direct Inline Stores
Run your Run was a full Engage, Attract & Connect campaign in 13 Doors.
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GALLERY
TOTAL RESULTS
76%
TOTAL SELL THRU
Strategic Accounts
Run your Run campaign was also executed in our Sporting Goods partner, Dexter, in 6 doors & digital.
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GALLERY
TOTAL RESULTS
11%
TOTAL SELL THRU
