MEDIA
For the launch of the Uruguay National Team kit we executed a widespread OOH deployment across Montevideo.
The Digital Brand Media campaign delivered significant strategic success, achieving 75% Coverage Cross-Reach Digital against our target audience.
This high level of visibility generated over 63.5 Million Impressions and 1.7 Million Clicks.
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GALLERY
ENERGY
We executed a strategic seeding kit campaign, delivering the jersey to key voices and influencers. This effort fueled our PR & voices strategy, which further amplified the launch with strong organic performance across social platforms:
Twitter achieved 170K Impressions and 2.5K Interactions.
Instagram generated 237K Impressions and 2.8K Interaction.
TikTok saw 205K Views and 12K Interactions.
NDDC
The official Uruguay National Team kit launched with a 20-day homepage takeover. This generated immediate sales uplift, showing a 51% increase in revenue and a 53% increase in unit sales compared to May (excluding the Cyber Monday event in June). Critically, the launch drove a 270% increase in revenue within the Football category. The release was supported by email marketing sent to 21K consumers.
NVS NUEVOCENTRO
We led the execution at an Attract - Engage - Connect level and offered the service of customizing jerseys with the player's name and number.
PARTNER MARKETING
The campaign was also executed alongside our partners at NSP and Multibrand doors, maintaining an Attract-Engage-Connect level of execution.
CENTRO DE GARRA
To drive excitement and immersion, we executed the "Centro de Garra" within the shopping Nuevocentro area, inviting consumers to experience dedicated football-focused activities and experiences.
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VIDEO
